We’re jazzed to be working with Special Olympics Oregon to help promote the inaugural Polar Plunge Columbia as well as its sister event, Polar Plunge Deschutes (to be held Feb 21st and Feb 27th respectively). These wacky events will have individuals and teams jumping into the Columbia and Deschutes rivers in crazy costumes – all with the goal of raising funds to support Special Olympics Oregon programs year round. When all is said and done, Special Olympics Oregon hopes to have raised as much as $200,000.
Ant Hill Marketing is providing public relations strategy and execution, including helping the Special Olympics venture into social media (Facebook, Twitter) to create buzz in the online community. In the first week, the Twitter account has attracted more than 400 followers. Combining all this with traditional tactics like media advisories, press releases and media relations will help the organization reach the participation goals for both events. Plus, it will help build awareness for the organization statewide and get more people involved in this great cause, which is to help folks with intellectual disabilities.
You can follow/friend them on these social networks:
Twitter: polarplunge
Facebook: Polar Plunge for Special Olympics Oregon
KUDOS to Ant Hill Marketing! AHM’s support of the Polar Plunge Columbia and Deschutes has been incredible. Through their efforts, we were able to get coverage from the major 4 tv stations, The Oregonian, several community publications and radio stations. We were also very impressed by the effectiveness of social media. With their coaching, we launched a campaign through Twitter and Facebook. These efforts helped us recruit plungers, educate the public and create a whole lotta’ buzz around our event!! Thank you Ant Hill!
-Special Olympics Oregon
The pleasure was all ours, Allison! You took the strategy and ran with it and engaged your audience. That was key.
If only we could of seen Grant plunging in costume. Next year for sure…
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Allison: Thank you for the terrific KUDOS post. We had a ball working with SOOR and are hoping we can do so again in the future.