Ant Hill Marketing

Before + After

When we set out to update the Virgina Garcia Memorial Health Center logo, we knew we had to represent the undying passion, hope and inspiration the story of Virginia Garcia holds.

Starting with a mood board and brand position established through an Ant Hill-guided discovery session, we set off exploring. We had no shortage of starting points: a rich history, multi-cultural and diversity themes, medicine and compassion. In the thumbnail sketches, you start to see the seeds of these ideas.

Thumbnail Sketches

After several thumbnails and refinements, we arrived at 3 potential options to review with the team.

Initial Concept Review

During our presentation to the Virginia Garcia team, the themes of freedom, passion, joy, inspiration and Virginia Garcia herself were all discussed and weighed against our initial concepts. We all agreed the third concept – derived from and abstracted VG and a butterfly – was not only inline with the Brand position, but everyone’s expectations, as well.

After further refinement and an extensive color study, we arrived at a final mark that truly represents the Virginia Garcia Health Care Center’s passion and inspirational work. I feel we have not only created a mark to help them stand out among other NGO’s, but one that serves as a beacon of hope and health for the folks who need their services.

Final Logo

After the logo was approved, we unveiled it at an organization-wide meeting. We alluded to a big change in an all staff invitation, then made the unveiling central to the overarching message of change at the meeting. Attendees were given t-shirts with the new logo made of all the words associated with Virginia Garcia’s mission, as well as small buttons employees could wear until a wide-spread external launch.

Internal Launch Buttons + T-Shirts