Comments on: End of an ER-a: Don’t Flatline Your Brand http://blog.anthillmarketing.com/brand_strategy/end-of-an-er-a-dont-flatline-your-brand/ [ BRAND, MARKETING AND LIFE AT THE COLONY ] Sat, 16 Apr 2011 14:52:14 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Kim Brater http://blog.anthillmarketing.com/brand_strategy/end-of-an-er-a-dont-flatline-your-brand/comment-page-1/#comment-681 Kim Brater Sat, 04 Apr 2009 21:08:39 +0000 http://blog.anthillmarketing.com/blog/?p=543#comment-681 Thanks Henning for your comment. Love the reference to "game changer" and it's right on. Thanks Henning for your comment. Love the reference to “game changer” and it’s right on.

]]> By: Jeff Cohn http://blog.anthillmarketing.com/brand_strategy/end-of-an-er-a-dont-flatline-your-brand/comment-page-1/#comment-632 Jeff Cohn Sat, 04 Apr 2009 16:32:00 +0000 http://blog.anthillmarketing.com/blog/?p=543#comment-632 Great use of a cultural phenomenon to teach the impact of brand strategy. ER's brand, while long out of my life, was a big part of things in the first few years. The "Loves Labor's Lost" episode remains one of the great dramatic memories of my t.v. watching experience. I think the producers were clear they wanted to create something special, entertaining, and memorable. All brand attributes from within. Great use of a cultural phenomenon to teach the impact of brand strategy. ER’s brand, while long out of my life, was a big part of things in the first few years. The “Loves Labor’s Lost” episode remains one of the great dramatic memories of my t.v. watching experience. I think the producers were clear they wanted to create something special, entertaining, and memorable. All brand attributes from within.

]]> By: Henning von Vogelsang http://blog.anthillmarketing.com/brand_strategy/end-of-an-er-a-dont-flatline-your-brand/comment-page-1/#comment-346 Henning von Vogelsang Fri, 03 Apr 2009 07:01:53 +0000 http://blog.anthillmarketing.com/blog/?p=543#comment-346 ER can be counted as an iconic TV show brand because it was a game changer. It had a lot of influence on the perception of what a good TV show should be like, for both, the producers and the show's audience. The importance of good drama writing with an increasing depth of character came back to TV, not alone through ER, but it was an important player in the game. Transfer this to your brand today and you can draw the potential that might lay ahead of you. Game changers dare to be different, they stand out and tell the world "here's something you didn't expect". ER can be counted as an iconic TV show brand because it was a game changer. It had a lot of influence on the perception of what a good TV show should be like, for both, the producers and the show’s audience. The importance of good drama writing with an increasing depth of character came back to TV, not alone through ER, but it was an important player in the game.

Transfer this to your brand today and you can draw the potential that might lay ahead of you. Game changers dare to be different, they stand out and tell the world “here’s something you didn’t expect”.

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