Digital Revolution or Evolution?

Posted by Kim Brater on April 03, 2009
Digital Marketing, Marketing

Can’t deny that we’re going through a digital revolution. We see and hear so many messages today it’s no wonder many suffer from communication breakdown. But where is it all going and what implications do these new (and future) digital tools have on people? On business? On our communities?

This evolution is visualized in a most insightful digital ethnography video titled, The Machine is Us/ing Us by Michael Wesch, a professor of cultural anthropology at Kansas State University (he’s also on Twitter @mwesch). Turn up the volume and watch it. Closely. What you see will make you think.

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