Comments on: Social Media and ROI

By: Siobhan Doyle

Siobhan Doyle — Fri, 13 Mar 2009 04:05:46 +0000

Fenbi, you may want to look and see if the Social Media Club has a chapter in your locale. Many chapters are tackling the subject of selling social media to company heads. http://www.socialmediaclub.org/

By: Fenbi

Fenbi — Wed, 11 Mar 2009 01:14:31 +0000

Companies ask ‘where is the ROI?’ … however through social technologies they are able to track and observe how consumers use information in manners traditional media couldn’t really do, beyond Nielsen surveys. I recently tried to get my company to revamp their dreadful Web site and to follow my suggestions as to a social media strategy. Course, it was a subtle attempt to promote myself – but I came face to face with conservative-minded blockheads and how difficult it is for PR folks to negotiate those troubled waters…

By: Heidi Williams

Heidi Williams — Fri, 27 Feb 2009 20:43:07 +0000

My company has recently ventured into social media with our own enthusiast forum,fantasy league and track finder. The network, www.motospace.com is powered by www.MotoSport.com but its a totally separate domain. We do heavily track demand generation from our network - but our goal for our "Social media" is to tap into our customers mind. As an enthusiast based business we can find out more from these forums than we ever could from a focus group. In the future we do plan on surfacing retail content but we're still figuring out how to walk that fine line of retail/social. We'd never want to lose a member because of the retail element.

By: Ben Waugh

Ben Waugh — Fri, 27 Feb 2009 20:00:18 +0000

I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.